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BHA
Corporate.
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An insight into the people who make horse racing a way of life.
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We were tasked with creating a film that showcases the broader economy surrounding horse racing, encompassing everyone from jockeys and trainers to spectators and the local butcher.
We spent two days at the Ebor Festival in York capturing the sights and sounds of this great event.
We aimed to illustrate the significance of racing for the many individuals who depend on the sport for their livelihoods.
This was to highlight the potential effects of a new tax on betting being introduced by the government. Our goal was to showcase the passion and dedication that characterise this beloved British tradition.
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