We believe that effective video content comes from thinking strategically.

Before developing a narrative, we decide who the audience is and what action we want them to take.

Once we know the audience, it's time develop an engaging narrative using a simple, but well tested formula. 

Then it's time to add some Summit Films magic with the creative filmmaking skills we've been perfecting for decades.

The real difference between us and chimpanzees is the mysterious glue that enables millions of humans to cooperate effectively.

This mysterious glue is made of stories, not genes

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Yuval Noah Harari