The Project
Coventry Building Society
Corporate x Finance
Following a merger, the building society wanted to communicate its ethos to shareholders.
After a merger with Cooperative Bank, Coventry Building Society wanted to communicate to investors and shareholders the continuity of values between the two organisations.
The Result
With the script in place, we cast colleagues from across the organisation who could bring authenticity, confidence and a sense of youthful energy to the film - reflecting the shared character of the two organisations.
With an ambitious schedule spanning multiple locations and numerous pieces to camera, we worked with a small, agile crew over two days, allowing us to move quickly while keeping the performances natural and engaging.
Premiered at the Group AGM, the finished film delivered a clear and confident message to shareholders, communicating a strong sense of continuity while looking positively towards the organisation’s future direction.
