The Project
Transport for London | Every Journey Matters
Brand x Commercial
An ad to highlight the customer experience of the London transport network.
This love letter to the transport system was a genuine joy to make. Featuring several journeys across the capital, we join an eclectic cast of characters, from a young family, grandparents visiting a new arrival and even a 'Trekkie' cinema date!
The Result
Working from an original Saatchi & Saatchi script, we developed the creative alongside the client, shaping the concept for production while ensuring the campaign’s key messages remained at the heart of the film.
Shooting across a fully operational transport network presented a unique set of logistical challenges. With no ability to stop or control the trains, we had to work around the live service - moving cast, crew and equipment on and off trains, resetting and repeating shots as we travelled the network. At one point, that even meant taking a green screen onto the DLR.
The cast combined professional talent with real people to bring a natural, authentic feel to the different storylines. We kept things close to home too - our director Chris’s young children even made an appearance in one of the stories.
