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Transport for London:
Every Journey Matters
Brand, Commercial
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An ad to highlight the customer experience of the London transport network.
This love letter to the transport system was a genuine joy to make. Featuring several journeys across the capital, we join an eclectic cast of characters, from a young family, grandparents visiting a new arrival and even a 'Trekkie' cinema date!
Originating from a Saatchi & Saatchi script, we developed the creative and worked closely with the client to ensure all their messaging was delivered.
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The cast was a mixture of paid talent and the odd non-actor thrown in. Our director, Chris, even used his children for one of the storylines!
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