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Ikos Resorts


Chris Petcher
Founder and Creative Director


Chris is a writer/director of documentary ads and branded content. His storytelling is diverse, beautifully composed and exudes warmth. He’s filmed with mountain gorillas in Rwanda, Formula 1 stars in Monaco and skiers in the remote backcountry of Wyoming. 

Chris founded Summit Films in 2017 and he continues to produce and direct much of the output for a variety of international clients. 


He has worked with many top global brands and agencies over the years including Four Seasons Hotels, HSBC, Diageo, Google, Microsoft, Canon, Fifa, Uefa, RBS, BP, Shell, AMV DDBO, Saatchi, LIDA and many more. 


Chris prides himself on bringing cinematic beauty to all his work, whether that’s documentary filmmaking or brand content. His work often features non-actors and he gets a great deal of satisfaction from making them feel at ease in front of the camera, eliciting natural, authentic performances. He firmly believes that a good story told well has the power to engage and motivate audiences in the most profound way. 

Katherine Broadhurst
Account Manager 

Showreel for Ikos Resorts

Showreel for Ikos Resorts

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