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Director Bio and Showreel
Chris Petcher

Chris is a writer/director of documentary ads and branded content. His storytelling is diverse, beautifully composed and exudes warmth. He’s filmed with mountain gorillas in Rwanda, Formula 1 stars in Monaco and skiers in the remote backcountry of Wyoming. 


He has worked with many top global brands and agencies over the years including HSBC, Diageo, Google, Microsoft, Canon, Fifa, Uefa, RBS, BP, Shell, AMV DDBO, Saatchi, LIDA and many more. 


Chris prides himself on bringing cinematic beauty to all his work, whether that’s documentary filmmaking or brand content. His work often features non-actors and he gets a great deal of satisfaction from making them feel at ease in front of the camera, eliciting natural, authentic performances. He firmly believes that a good story told well has the power to engage and motivate audiences in the most profound way. 

Founding Summit Films in 2017, Chris continues to produce and direct much of the output for a variety of international clients. 

Showreel for Ikos Resorts

Showreel for Ikos Resorts

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